Data built modern marketing, but AI is rewriting the rules

The Role of Data in an organization is changing…

Marketers have long treated data as the goal. AI flips that model.

Historically, the role of data has moved from being a liability (“Business Exhaust”) all the way through to being your most valuable asset (“The New Oil”). But, as new, AI-related, technologies become more central to our businesses we need to re-think the nature of this asset, and how we plan to use it/

You can read a thought-piece I wrote on this topic for MarTech Magazine called Data built modern marketing, but AI is rewriting the rules.