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How to use modern language models for enhanced sentiment analysis

Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions.

Sentiment analysis promised to unlock the secrets of customer feedback, but outdated methods have left us with shallow insights and oversimplified charts. With the rise of advanced language models, it’s time to break free from these limitations and revolutionize how we understand customer sentiment — uncovering the context, emotion and intent that drive opinions.

You can read a thought-piece I wrote on this topic for MarTech Magazine called How to use modern language models for enhanced sentiment analysis.