How to do scenario planning the right way

“The international situation is desperate, as usual.”

Tom Robbins, Even Cowgirls Get the Blues

Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans

Yep, we are in another era of uncertainty - and that means that everywhere people are claiming they are doing “Scenario Planning.” And yet while the term is thrown around, I would say most of what is being written in the blogs completely misses the point.

Scenario Planning is not about ‘predicting the future.’ In fact, it is the opposite, it is based on the understanding that we can’t.

My latest column in MarTech magazine goes deeper into what Scenario Planning really is, and why it is so powerful.

You can read a thought-piece I wrote on this topic for MarTech Magazine called How to do scenario planning the right way.