Learning to Love Messy Data

Your messiest, most overlooked data could hold your most valuable insights. With LLMs and ETL, even dirty data is a goldmine.

Messy data is your secret weapon — if you know how to use it

For decades, the rule in data science was simple: clean your data or don’t bother. But that rule is starting to break. Thanks to recent advances in AI and language models, even the messiest, most neglected data sources are becoming valuable — and surprisingly easy to work with.

You can read a thought-piece I wrote on this topic for MarTech Magazine called Messy data is your secret weapon — if you know how to use it.