How to design holiday promotions that work

Your holiday offers may reduce margins rather than drive real demand. Price discrimination and sales hangover dynamics show what’s actually working.

How to design holiday promotions that work

Holiday planning is a massive effort, not just for traditional retailers but for anyone doing business with consumers and, nowadays, even for B2B. Very few product or service businesses escape the kind of seasonality that forces active engagement with the market through promotions, offers or specials.

And yet - many companies don’t fully understand the dynamics of how promotions work, and end up simply throwing money away.

You can read a thought-piece I wrote on this topic for MarTech Magazine called How to design holiday promotions that work.